Strategic Moves. Lasting Momentum.

We don't just "do marketing." We manage the systems that generate your revenue.

Next Step Marketing combines the discipline of professional project management with the creativity of digital design. We cut through the noise to find exactly what is needed for your specific growth journey.

Our Philosophy

We don’t believe in “spray and pray” marketing. We believe in building systems that work.

Precision
Over Volume

We analyze the data, find the bottleneck, and adjust. We embrace the engineering cycle: testing, learning from errors, and refining to optimize your spend.

Always
the Next Step

Growth is a process. Whether you need a website today or a funnel tomorrow, we focus on the next logical step.

Clarity Over Jargon

We don’t hide behind technical buzzwords. We translate complex digital metrics into plain English business insights.

Data Over Instinct

We don’t guess. We test. Every decision is backed by metrics and real-world performance, not just “good feelings.”

Director of Client Strategy - James Zapico

“I am not your typical creative agency owner. My background is in managing complex technical initiatives as a Project Engineer and Engineering Manager.

“In those roles, success came from seeing the bigger picture, managing resources and variables to hit a specific target. When I started Next Step Sites in 2023, I was driven by a desire to help local businesses grow. However, I quickly recognized that simply building a better website was insufficient to solve the real challenge of generating consistent revenue.

“I evolved the agency into Next Step Marketing to address the entire system. I chose the title Director of Client Strategy because that is my promise to you: I am not just a business owner. I am the lead manager on your project, ensuring every moving part drives you forward.”

They believe in us

Ready to take the Next Step?

Let’s discuss your current roadblocks and build a strategy to clear them.