Local Service Ads management for eligible service businesses
Local Service Ads can put eligible service businesses in front of high-intent Google searchers with calls, messages, business verification, and Google Guarantee or Google Screened visibility where applicable.
Profile details, service categories, budget, business hours, and review strength affect an LSA account’s visibility and cost. Call and message outcomes give the account manager information to act on.
Local Service Ads on mobile
What buyers see before they call.
Local Service Ads put a business profile, review signal, and call path in front of high-intent searchers. The profile needs to make the right next step clear before the prospect moves on to another provider.
What we manage
We help eligible businesses set up, optimize, and monitor Local Service Ads as a managed lead channel:
- Eligibility and verification: Business information, licensing, insurance, service categories, and profile details for Google’s account review.
- Profile setup: Services, service areas, hours, photos, business bio, booking options, and contact settings aligned to the work you want to attract.
- Budget and lead pacing: Budget, hours, and category mix monitored to limit low-fit calls and wasted spend.
- Call review and disputes: Lead patterns, recordings where available, dispute candidates, and recurring quality issues reviewed with follow-through on eligible bad leads.
- Reviews and intake: Review-request support, reputation monitoring, and visibility into whether calls and messages are answered and followed up.
We sort genuine prospects from spam, wrong numbers, sales calls, duplicate inquiries, out-of-area requests, and services you do not offer. That makes it easier to review bad-lead disputes and see which calls are worth following up.
Need help handling all those new LSA calls?
LSA management covers account setup, service and area settings, budget and pacing, call review, and eligible disputes. Google still requires participating businesses to meet the relevant eligibility and verification requirements.
If you want help answering missed calls, routing new inquiries, or automating follow-up, NSM offers those as separate services:
- AI Chatbots & Receptionist for chat, voice, and missed-call support.
- Marketing Automation & Follow-Up for pipeline, reminders, and follow-up workflows.
